- Consider the target market for the product - get feedback from the manufacturers.
- What are the key features of the product?
- How do the key features of the product benefit the customer?
- What is the competition and how is the product different from the others?
- Illustrate key features and benefits of the product in a simple and direct manner.
- Incorporate ideas provided by the manuafacturer.
- Keep it simple - make sure potential customers get the message.
- Show potential customers everything they need to know to make a decision to buy the product.
- Use good lighting and composition - the image must be aesthetically pleasing as well as informative.
- Keep abreast of current advertising styles and techniques - and then get ahead!